Aadi Mahotsav – New Delhi 2021

A Celebration of Tribal Culture, Crafts, Cuisine & Commerce

Organized by TRIFED (Tribal Cooperative Marketing Development Federation of India)

Under the Ministry of Tribal Affairs, Government of India

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Overview:

Aadi Mahotsav 2021, held at Dilli Haat, INA, New Delhi, was a grand national tribal festival that brought together India’s diverse and vibrant tribal communities on one prestigious platform. The event was aimed at showcasing and promoting tribal art, culture, cuisine, handlooms, handicrafts, and organic products.

With participation from over 20 tribal-dominated states, the festival featured more than 200 stalls that exhibited the rich heritage and entrepreneurial spirit of tribal communities across India.

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KPPS Participation:

Kujur Plus Products & Solutions LLP (KPPS), representing the tribal heartland of Jharkhand, proudly participated in the Aadi Mahotsav 2021. KPPS showcased a wide range of authentic homemade indigenous products including:

• Traditional Pickles crafted with local recipes and no synthetic preservatives

• Cold-pressed Mustard Oil

• Raw Tribal Honey like Sarson Honey, Litchi Honey, and Sahjan Honey

KPPS’s commitment to quality, hygiene, sustainable sourcing, and eco-friendly packaging attracted the attention of thousands of visitors, buyers, and government officials.

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Award & Recognition:

We are honored to share that KPPS won the 3rd Prize in the All-India Organic Products Category at the festival. The recognition came with a certificate of excellence and a prestigious shield, awarded by TRIFED and the Ministry of Tribal Affairs.

This recognition reflects our dedication to bringing clean, safe, and culturally rooted tribal products to mainstream markets while empowering local farmers, tribal women, and self-help groups from Jharkhand.

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Event Highlights:

• Cultural performances of tribal folk dance and music

• Tribal cuisine corners and live cooking experiences

• Workshops on tribal entrepreneurship and sustainable development

• Handicrafts, handlooms, bamboo art, and forest produce stalls

• Emphasis on Vocal for Local and Atmanirbhar Bharat

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Aadi Mahotsav 2021 was not just a festival but a movement to mainstream the indigenous. KPPS is proud to have been part of this transformative journey and looks forward to continuing its mission of preserving tradition while building livelihoods.